WHO WE ARE

Il Quadrifoglio is a communication agency focused on industrial design firms. Since 1971, it offers a whole range of integrated services, including public relations, press office, conception and organization of events, media planning, graphics, advertising campaigns and corporate identity. 2015 marked a turning point in the agency story extending the scope of its activities to the international markets.

 

 

THE ORIGINS OF THE NAME

The story goes about four founder members, sitting at the four sides of a square table, discussing about the future of communication. It is also said that the name Quadrifoglio (quadri – which means four – folio) is derived from Latin in folio that indicates a printing format of ancient books, obtained by folding the sheets only once in order to have four pages. Now the table has more than four people sitting around it and one of the meanings of the name is – as in its origins – lucky clover, a good omen.

SERVICES

COMMUNICATION

Communication Strategies

The consulting activity starts from defining and sharing with the client the strategic goals. Then it moves to the analysis of the brand values and contents, in order to define the brand positioning and its target.
This starting phase allows the agency to develop a communication plan that is really aimed at the requirements of each company both on the national and on international markets.
The agency acts in synergy with the client and regarding all the strategic, creative and operative steps, thus becoming a real external division of the company.

Press Office

In order to promote the brand and the client’s production, the press office activities – during the set period of time – consist in widespread and continuous contacts with Italian and international media, properly selected as the most suitable ones for each client.

Public relations

Public relations activities strengthen the strategic planning through customized communication projects. A constant and continuous exchange of information between the agency and the client is essential for the setting up of high-value relationships with media and institutions.

Internet and New Media

Listening and taking part to the multiple voices that the new media spread is a must for a professional communication effort. The consulting activity for the development of editorial and communication plans works out towards newspapers and online press as well as web magazines, blogs and social networks.

Media planning and buying

In order to meet the client’s goals and results, the agency develops a media planning activity that takes into proper considerations all components thus obtaining the most efficient and balanced media mix. Advertising campaigns cover different channels, such as press, billboards, cinema, radio, TV, the internet and sponsoring.

Publishing

Besides the traditional communication activities, the agency develops special publishing projects, such as books dedicated to special displays, company anniversaries and celebrations or single products. Each step of the whole activity, from concept to print, is supervised and managed in detail.

CREATIVITY

 Graphics

Corporate identity, posters, web materials, communication campaigns, advertising materials… each one designed and developed to produce a great impact. Every single detail speaks about values and identity of companies and their products.

EVENTS

Conception and organization

The activity of the agency ranges from the creation of the concept to the identification of the appropriate location, from the selection and management of the relationship with the suppliers, to the coordination of the whole operation up to the communication of the event itself.
The agency organizes press previews, press conferences, press tours, launch of new products, company visits, show cookings, live performances, openings, exhibitions, non-conventional events, temporary set ups, company celebrations.


Work

CONCEPTS AND REALIZATIONS


“Lexus L-finesse”

“Tea & Coffee Towers”

“Enzo Mari and ten-thousand million sugi trees”

“PromiseDesign”

“Nord Est Ovest”

“Design Italiano”

“Just for one day”

“The Kitchen Revolution”

Olivari

dcomedesign Association

“Pasta pot”

“Neoreal”

Clients

TODAY’S AND YESTERDAY’S

 BLUE color for today’s

ALESSI
household and gift items, sets for the table and kitchen, furnishings

Licensing:

ALESSIEYESglasses & sunglasses
ALESSITABtablet
ALESSIWATCHESwristwatches
FIATPANDAALESSIcar
ILBAGNOALESSIbathroom ensemble
ILTELEFONOALESSIcordless telephone
LACUCINAALESSIkitchen programs

Since 1978, Il Quadrifoglio Comunicazione co-operates with Alessi as press office for Italy and graphic design.

AIRWEAVE
bedding topper

AISIN
automotive parts manufacturer

AMBASCIATA DI ISRAELE IN ITALIA
Promisedesign, exhibition on Israeli design

ARBOS
lamps and gadgets in recycled paper

ARFLEX
upholstery

ATELIER
home and contract projects, furniture riedition

BALS CORPORATION
furniture and furnishings from Japan

BANCA POPOLARE DI INTRA

BITOSSI DIFFUSIONE
porcelains and tableware

BRUNELLESCHI
cotto floorings

CANON
multimedia projection systems

CECCHINI
wooden furniture for living and sleeping areas

CIERRE ACCESSORIES
houseware, textiles, furnishings

CIERRE IMBOTTITI
leather sofas and furniture

COLOMBO DESIGN
door handles and bathroom accessories

CORO
seats, tables and outdoor furnishings

CRISTAL DE SEVRES
glass and crystal tableware and furnishings

CROCE ROSA CELESTE
non-profit philanthropic organization

CULTI
home fragrances

DCOMEDESIGN
non-profit association for promotion of female creativity in design

DESIGN GROUP ITALIA
industrial design studio

DIMENSIONE DISEGNO
barbecue & fireplaces, outdoor furnishings

EGO
technological devices

ELAM
upholstery, tables, kitchens

ERCO
window systems

FANTINI
taps and fittings

FLORINDO BESOZZI
tableware and furnishings

FLOS
lamps and lighting systems

FONDAZIONE INTERNAZIONALE PREMIO BALZAN
foundation for the promotion of culture, the sciences and the most meritorious initiatives in the cause of humanity, peace and fraternity

FORUM DI OMEGNA
multipurpose cultural center

GLAS
mirrors and glass furnishings

HENRY GLASS
glass doors

HIDA SANGYO
wooden furniture

HIND RABII
lamps

IL FERRONE
Tuscany cotto floorings

INTERFLEX
bed and furnishings

IXC
upholstery, seats, desks for home and office

KITCHENAID
kitchen appliances

KNINDUSTRIE
pots, household and tableware

KRISTIINA LASSUS RUGS
contemporary rugs

LAVAZZA
Italian coffee company

LE VITAMINE
furnishing

LEBEBÉ (OROBIANCO)
jewelry

LEGNOART
household, kitchen and cellar furniture

LELY
agriculture and zootechnics machineries

LEXUS L-FINESSE
automotive

LINEASETTE
gres furnishings for kitchen, houseware and tableware

MANDELLI
handles

MASTRANGELO
furniture

MATTEOGRASSI
leather seats

MEGARON PLUS, ATENE
exhibition on Italian design

MESA
silver plated houseware and tableware

MILAN JAPAN FESTIVAL
cultural event

MOBILIA INTERNATIONAL
antique oriental furniture, Scandinavian vintage furniture. contemporary design

MUSEO INTERNAZIONALE DELLE CERAMICHE IN FAENZA

OLIVARI
handles

ORAS
taps

OUTSIDE EXPO
web portal

PIMAR
limestone

REDE GUZZINI
wood and methacrylate housewares

SABATTINI
silver and metal tableware and houseware

SAPSA BEDDING E SEALY
mattresses

SANWA COMPANY
kitchens

SCARONI
kitchen appliances

SCHOENHUBERFRANCHI
tableware and outdoor for hospitality

SEGIS
seats, tables, upholstery and furnishing

SINERGA
cosmetics and pharmaceutical products

SIVAM
agriculture and zootechnics products

SOMEI
mattresses

SONY DESIGN
Lombardy handcrafts for technological devices

TACCHINI
upholstery and seats

TERRA
furnishings from all over the world

THUN
ceramic and porcelain furnishing

TOMOKO MIZU
designer

UNICAL
design boilers

VACSY
kitchenware

VIVA
doors

WARLI
contemporary rugs

WATERLILY
padding materials


Il Quadrifoglio

COMMUNICATION | CREATIVITY | EVENTS



Foro Buonaparte, 51 – 20121 Milan (Italy)
Phone n. +39 02 3659 6033 | E-mail press@quacom.it

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