Communication, creativity and events create the identity of Il Quadrifoglio: a communication agency working since 1971 in the luxury, interior and industrial design fields, offering a whole range of integrated services, including public relations, press office, conception and organization of events, media planning, graphics, advertising campaigns and corporate identity. With its 48-year long activity, Il Quadrifoglio has contributed to witness the evolution of its client companies in a successful development that has lived in parallel to the history of design from the first Italian masters to the exuberant international designer protagonists of the new century. A rich heritage of knowledge shared with Italian and foreign brands belonging to various production areas. 2015 marked an important turning point in the history of Il Quadrifoglio with the acquisition of the company by Antonella Lanari and Lorenza Radrizzani. With the entrance of the two new partners, the area of intervention was expanded and consolidated with strategic guidance for communication on international markets and new media.
The story goes about four founder members, sitting at the four sides of a square table, discussing about the future of communication. It is also said that the name Quadrifoglio (quadri – which means four – folio) is derived from Latin in folio that indicates a printing format of ancient books, obtained by folding the sheets only once in order to have four pages. Now the table has more than four people sitting around it and one of the meanings of the name is – as in its origins – lucky clover, a good omen.
The consulting activity starts from defining and sharing with the client the strategic goals. Then it moves to the analysis of the brand values and contents, in order to define the brand positioning and its target.
This starting phase allows the agency to develop a communication plan that is really aimed at the requirements of each company both on the national and on international markets.
The agency acts in synergy with the client with regard to all the strategic, creative and operative steps, thus becoming a real external division of the company.
Visual communication is an essential element to convey the identity and the values of a company to its target.
In over 48 years of activity, Il Quadrifoglio has acquired an important experience in the field of creativity: from designing the logo to developing the brand identity; from ideating adv campaigns to creating websites, video content, and tools for the web.
In order to strengthen the dialogue with specialized partners, the Agency proposes an architecture of tailor-made tools that allow companies to communicate their features and benefits.
View the Creativity Portfolio
Il Quadrifoglio activity ranges from the creation of the concept to the identification of the appropriate location, from the selection and management of the relationship with the suppliers, to the coordination of the whole operation up to the communication of the event itself. The agency organizes press previews, press conferences, press tours, launch of new products, company visits, show cooking, live performances, openings, exhibitions, non-conventional events, temporary set ups, company celebrations.
In order to promote the brand and the client’s production, the press office activities consist in setting up an accurate and punctual flow of information regarding the client companies through constant contacts with Italian and foreign media, properly selected and defined as the most suitable ones for each client.
Public relations activities strengthen the strategic communication plan through customized projects. Thanks to the wide network of contacts, the Agency is able to promote, build, maintain and develop quality relations with media and institutional stakeholders, opinion leaders, operators and industry professionals.
Listening and taking part to the multiple voices that the new media spread is a must for a professional communication effort. The consulting activity for the development of editorial and communication plans works out towards digital strategy and digital pr.
In order to meet the client’s goals and results, the agency develops a media planning activity that takes into proper considerations all variables thus obtaining the most efficient and balanced media mix. Advertising campaigns cover different channels, such as press, billboards, cinema, radio, TV, internet and sponsoring.
Besides the traditional communication activities, the Agency develops special publishing projects, such as books dedicated to special displays, company anniversaries and celebrations or single products. Each step of the whole activity, from concept to print, is supervised and managed in detail.
Communication dedicated to business development. The success of a company on its reference market is obtained also through a proper and effective marketing and information policy: targeted tools and actions may generate new relationships with both potential or already established clients.
In order to pursue the objectives of growing, “Business Unit” is born: a working group dedicated to these activities within Il Quadrifoglio specialized in the design and realization of customized projects aimed at supporting the business expansion.
ALESSI | household and gift items, sets for the table and kitchen, furnishings. Since 1978, Il Quadrifoglio Comunicazione co-operates with Alessi as press office for Italy and graphic design.
DO UT DO | biennale charity
KNINDUSTRIE | pots, hausehold and tableware
NUVO COMFORT | furnishing mattresses
SANWA COMPANY | kitchens
UNICAL | design boilers
CHAMBER OF COMMERCE
ERCO | window systems
MANDELLI 1953 | handles
PIMAR | limestone
SCHÖNHUBER-FRANCHI | tableware and outdoor for hospitality
VIVA | doors
CULTI MILANO | home fragrances
IMPATIA | luxury game tables
MESSERE MILANO | hosteria, fashion and home decor
QUAGLIOTTI | high quality linen
ST ORIGAMI | paper artworks
automotive parts manufacturer
AMBASCIATA DI ISRAELE IN ITALIA
Promisedesign, exhibition on Israeli design
lamps and gadgets in recycled paper
home and contract projects, furniture riedition
furniture and furnishings from Japan
BANCA POPOLARE DI INTRA
porcelains and tableware
multimedia projection systems
wooden furniture for living and sleeping areas
houseware, textiles, furnishings
leather sofas and furniture
door handles and bathroom accessories
seats, tables and outdoor furnishings
CRISTAL DE SEVRES
glass and crystal tableware and furnishings
CROCE ROSA CELESTE
non-profit philanthropic organization
non-profit association for promotion of female creativity in design
DESIGN GROUP ITALIA
industrial design studio
barbecue & fireplaces, outdoor furnishings
upholstery, tables, kitchens
taps and fittings
lamps and lighting systems
FONDAZIONE INTERNAZIONALE PREMIO BALZAN
foundation for the promotion of culture, the sciences and the most meritorious initiatives in the cause of humanity, peace and fraternity
FORUM DI OMEGNA
multipurpose cultural center
mirrors and glass furnishings
Tuscany cotto floorings
bed and furnishings
upholstery, seats, desks for home and office
KRISTIINA LASSUS RUGS
Italian coffee company
household, kitchen and cellar furniture
agriculture and zootechnics machineries
gres furnishings for kitchen, houseware and tableware
MEGARON PLUS, ATENE
exhibition on Italian design
silver plated houseware and tableware
antique oriental furniture, Scandinavian vintage furniture. contemporary design
MUSEO INTERNAZIONALE DELLE CERAMICHE IN FAENZA
wood and methacrylate housewares
silver and metal tableware and houseware
SAPSA BEDDING E SEALY
seats, tables, upholstery and furnishing
cosmetics and pharmaceutical products
agriculture and zootechnics products
Lombardy handcrafts for technological devices
upholstery and seats
furnishings from all over the world
THIBAULT VAN RENNE
ceramic and porcelain furnishing