WHO WE ARE

Communication, creativity and events create the identity of Il Quadrifoglio: a communication agency working since 1971 in the luxury, interior and industrial design fields, offering a whole range of integrated services, including public relations, press office, conception and organization of events, media planning, graphics, advertising campaigns and corporate identity. With its 49-year long activity, Il Quadrifoglio has contributed to witness the evolution of its client companies in a successful development that has lived in parallel to the history of design from the first Italian masters to the exuberant international designer protagonists of the new century. A rich heritage of knowledge shared with Italian and foreign brands belonging to various production areas. 2015 marked an important turning point in the history of Il Quadrifoglio with the acquisition of the company by Antonella Lanari and Lorenza Radrizzani. With the entrance of the two new partners, the area of intervention was expanded and consolidated with strategic guidance for communication on international markets and new media.

 

 

THE ORIGINS OF THE NAME

The story goes about four founder members, sitting at the four sides of a square table, discussing about the future of communication. It is also said that the name Quadrifoglio (quadri – which means four – folio) is derived from Latin in folio that indicates a printing format of ancient books, obtained by folding the sheets only once in order to have four pages. Now the table has more than four people sitting around it and one of the meanings of the name is – as in its origins – lucky clover, a good omen.


SERVICES

COMMUNICATION

Comunicazione

Communication Strategies

The consulting activity starts from defining and sharing with the client the strategic goals. Then it moves to the analysis of the brand values and contents, in order to define the brand positioning and its target.
This starting phase allows the agency to develop a communication plan that is really aimed at the requirements of each company both on the national and on international markets.
The agency acts in synergy with the client with regard to all the strategic, creative and operative steps, thus becoming a real external division of the company.

CREATIVITY

Creatività

Graphics and Visual Communication

Visual communication is an essential element to convey the identity and the values of a company to its target.
In over 48 years of activity, Il Quadrifoglio has acquired an important experience in the field of creativity: from designing the logo to developing the brand identity; from ideating adv campaigns to creating websites, video content, and tools for the web.
In order to strengthen the dialogue with specialized partners, the Agency proposes an architecture of tailor-made tools that allow companies to communicate their features and benefits.

View the Creativity Portfolio

Il Quadrifoglio - Portfolio Creatività

EVENTS

Events

Conception and organization

Il Quadrifoglio activity ranges from the creation of the concept to the identification of the appropriate location, from the selection and management of the relationship with the suppliers, to the coordination of the whole operation up to the communication of the event itself. The agency organizes press previews, press conferences, press tours, launch of new products, company visits, show cooking, live performances, openings, exhibitions, non-conventional events, temporary set ups, company celebrations.


Communication details

National and International Press Office

In order to promote the brand and the client’s production, the press office activities consist in setting up an accurate and punctual flow of information regarding the client companies through constant contacts with Italian and foreign media, properly selected and defined as the most suitable ones for each client.

Public Relations

Public relations activities strengthen the strategic communication plan through customized projects. Thanks to the wide network of contacts, the Agency is able to promote, build, maintain and develop quality relations with media and institutional stakeholders, opinion leaders, operators and industry professionals.

Internet and New Media

Listening and taking part to the multiple voices that the new media spread is a must for a professional communication effort. The consulting activity for the development of editorial and communication plans works out towards digital strategy and digital pr.

Media Planning and Buying

In order to meet the client’s goals and results, the agency develops a media planning activity that takes into proper considerations all variables thus obtaining the most efficient and balanced media mix. Advertising campaigns cover different channels, such as press, billboards, cinema, radio, TV, internet and sponsoring.

Publishing

Besides the traditional communication activities, the Agency develops special publishing projects, such as books dedicated to special displays, company anniversaries and celebrations or single products. Each step of the whole activity, from concept to print, is supervised and managed in detail.

Business Unit

Communication dedicated to business development. The success of a company on its reference market is obtained also through a proper and effective marketing and information policy: targeted tools and actions may generate new relationships with both potential or already established clients.
In order to pursue the objectives of growing, “Business Unit” is born: a working group dedicated to these activities within Il Quadrifoglio specialized in the design and realization of customized projects aimed at supporting the business expansion.


Clients

TODAY’S CLIENTS


Alessi

ALESSI | household and gift items, sets for the table and kitchen, furnishings. Il Quadrifoglio supports Alessi in the activities of graphics, creativity and trade relations.


Camera di Commercio Milano Monza-Brianza Lodi

CHAMBER OF COMMERCE


Erco

ERCO | window systems


KnIndustrie

KNINDUSTRIE | pots, hausehold and tableware


Maruni

MARUNI | wooden furniture


SCHÖNHUBER-FRANCHI

SCHÖNHUBER-FRANCHI | tableware and outdoor for hospitality


Viva

VIVA | doors


Arredo3

ARREDO3 | kitchens and living


Culti Milano

CULTI MILANO | home perfumes and personal care products


FieraMilano

exhibitions HostMilano and TUTTOFOOD


Lavaverde

LAVAVERDE | high quality detergents dedicated to laundry, home cleaning and personal hygiene


Quagliotti

QUAGLIOTTI | high quality linen


Unical

UNICAL | design boilers



Bonaventura

BONAVENTURA | leather accessories


Do ut do

DO UT DO | biennale charity


Impatia

IMPATIA | luxury game tables


Mandelli1953 100% Made in Italy

MANDELLI 1953 | handles


Sanwa

SANWACOMPANY | kitchens


Vitolupo

VITOLUPO| luxury furniture



YESTERDAY’S CLIENTS

AIRWEAVE
bedding topper

AISIN
automotive parts manufacturer

AMBASCIATA DI ISRAELE IN ITALIA
Promisedesign, exhibition on Israeli design

ARBOS
lamps and gadgets in recycled paper

ARFLEX
upholstery

ATELIER
home and contract projects, furniture riedition

BALS CORPORATION
furniture and furnishings from Japan

BANCA POPOLARE DI INTRA

BITOSSI DIFFUSIONE
porcelains and tableware

BRUNELLESCHI
cotto floorings

CANON
multimedia projection systems

CECCHINI
wooden furniture for living and sleeping areas

CIERRE ACCESSORIES
houseware, textiles, furnishings

CIERRE IMBOTTITI
leather sofas and furniture

COLOMBO DESIGN
door handles and bathroom accessories

CORO
seats, tables and outdoor furnishings

CRISTAL DE SEVRES
glass and crystal tableware and furnishings

CROCE ROSA CELESTE
non-profit philanthropic organization

DCOMEDESIGN
non-profit association for promotion of female creativity in design

DESIGN GROUP ITALIA
industrial design studio

DIMENSIONE DISEGNO
barbecue & fireplaces, outdoor furnishings

DREAMLUX
bright fabrics

EGO
technological devices

ELAM
upholstery, tables, kitchens

FANTINI
taps and fittings

FLORINDO BESOZZI
tableware and furnishings

FLOS
lamps and lighting systems

FONDAZIONE INTERNAZIONALE PREMIO BALZAN
foundation for the promotion of culture, the sciences and the most meritorious initiatives in the cause of humanity, peace and fraternity

FORUM DI OMEGNA
multipurpose cultural center

GLAS
mirrors and glass furnishings

HENRY GLASS
glass doors

HIDA SANGYO
wooden furniture

HIND RABII
lamps

IL FERRONE
Tuscany cotto floorings

INTERFLEX
bed and furnishings

IXC
upholstery, seats, desks for home and office

KITCHENAID
kitchen appliances

KRISTIINA LASSUS RUGS
contemporary rugs

LAVAZZA
Italian coffee company

LE VITAMINE
furnishing

LEBEBÉ (OROBIANCO)
jewelry

LEGNOART
household, kitchen and cellar furniture

LELY
agriculture and zootechnics machineries

LEXUS L-FINESSE
automotive

LINEASETTE
gres furnishings for kitchen, houseware and tableware

MASTRANGELO
furniture

MATTEOGRASSI
leather seats

MEGARON PLUS, ATENE
exhibition on Italian design

MESA
silver plated houseware and tableware

MESSERE MILANO
hosteria, fashion and home decor

MILAN JAPAN FESTIVAL
cultural event

MOBILIA INTERNATIONAL
antique oriental furniture, Scandinavian vintage furniture. contemporary design

MUSEO INTERNAZIONALE DELLE CERAMICHE IN FAENZA

NUVOCOMFORT
urnishing mattresses

OLIVARI
handles

ORAS
taps

OUTSIDE EXPO
web portal

PIMAR
limestone

REDE GUZZINI
wood and methacrylate housewares

SABATTINI
silver and metal tableware and houseware

SAPSA BEDDING E SEALY
mattresses

SCARONI
kitchen appliances

SEGIS
seats, tables, upholstery and furnishing

SINERGA
cosmetics and pharmaceutical products

SIVAM
agriculture and zootechnics products

SOMEI
mattresses

SONY DESIGN
Lombardy handcrafts for technological devices

ST ORIGAMI
paper artworks

TACCHINI
upholstery and seats

TERRA
furnishings from all over the world

THIBAULT VAN RENNE
haute-couture carpets

THUN
ceramic and porcelain furnishing

TOMOKO MIZU
designer

VACSY
kitchenware

WARLI
contemporary rugs

WATERLILY
padding materials


News

 

The digital events organized by Il Quadrifoglio continue. The Agency coordinated the live streaming presentation of the first Arredo3 flagship store in Milan and the new Tratto_10 kitchen. During the … [Read more]

Il Quadrifoglio organized a digital press conference for Maruni

Small groups of journalists, scattered throughout the day, participated in the Press Day organized by the Agency for Arredo3 last 29th September. The event, held during the Milan Design City, … [Read more]

Lavagnoli Marmi becomes part of Il Quadrifoglio customers portfolio.  The Italian company with  over 150 years of experience and tradition in the selection, manufacturing and installation of natural stones and … [Read more]

From July 2020, Il Quadrifoglio manages the activities of national and international press office and media relations for the Italian company Arredo3. In particular, the agency promoted the launch of … [Read more]

Keyword: positivity We are living an exceptional period and we find ourselves facing an unprecedented challenge: the change of our habits, including at work. Meetings, events, trade shows are missing … [Read more]

The event dedicated to the presentation of the luxury brand VITOLUPO was held through an evocative exhibition path at the Sotheby’s headquarters in Milan The presentation of the new furniture … [Read more]

The events organized by Fiera Milano and dedicated to good food and hospitality Il Quadrifoglio starts the collaboration with two new clients: TUTTOFOOD and HostMilano. The agency will manage the … [Read more]

The new decade brings new challenges dedicated to sustainability. Il Quadrifoglio inaugurates the new collaboration with the ecofriendly brand LAVAVERDE. The company offers detergents of plant origin. Through an “on tap” … [Read more]

Il Quadrifoglio continues its collaboration with design brands with VITOLUPO and strengthens its connection with Japanese companies with Maruni. VITOLUPO and Maruni become part of Il Quadrifoglio clients portfolio. Both … [Read more]

2020 opened up with numerous international events dedicated to furniture and design. Heimtextile in Frankfurt from 7th to 10th January followed by Deco Off in Paris from 16th to 20th … [Read more]

24/09/2019 – Breakfast dedicated to the press within the spaces of I Vigna showroom in Milan, to present the latest collections of Quagliotti linens dedicated to bed, table and bathroom. … [Read more]

On Thursday, 12th September at KitcheN Milano, knIndustrie presented the new fall/winter collections to journalists of the leading magazines in the design, furniture and lifestyle sectors. New knIndustrie products include … [Read more]

12/09/2019 – Giulio Iacchetti, Michele De Lucchi, David Chipperfield, Michel Boucquillon & Donia Maaoui, Marcel Wanders, Marcello Jori, Massimo Giacon are the authors of the collection presented to the Italian medias … [Read more]

10/09/2019 – Viva Porte hosted the Press Day “In the heart of Viva” at the company headquarters. During the event, Silvio and Filippo Santambrogio presented to the journalists of the … [Read more]

We say goodbye to a dear person. Raffaele Castiglioni was not only the founder of Il Quadrifoglio, but also a master, an artist, a friend.


Newsletter


Il-quadrifoglio-Album-1-2020
Album 2/2019

Album 5/2019
Album 1/2019
Album 4/2019
Album 3/2018

Album 3/2019
Album 2/2018

Album 1/2018

Album 3/2017

Album 2/2017

Album 1/2017
Album 3/2016

Album 2/2016

Album 1/2016


Work

CONCEPTS AND REALIZATIONS


“Lexus L-finesse”

“Tea & Coffee Towers”

“Enzo Mari and ten-thousand million sugi trees”

“PromiseDesign”

“Nord Est Ovest”

“Design Italiano”

“Just for one day”

“The Kitchen Revolution”

Olivari

dcomedesign Association

“Pasta pot”

“Neoreal”


Il Quadrifoglio

COMMUNICATION | CREATIVITY | EVENTS



Foro Buonaparte, 51 – 20121 Milan (Italy)
Phone n. +39 02 3659 6033 | Fax +39 02 3659 6034
press@quacom.it



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