Il Quadrifoglio is a communication agency focused on industrial design firms. Since 1971, it offers a whole range of integrated services, including public relations, press office, conception and organization of events, media planning, graphics, advertising campaigns and corporate identity. 2015 marked a turning point in the agency story extending the scope of its activities to the international markets.
The story goes about four founder members, sitting at the four sides of a square table, discussing about the future of communication. It is also said that the name Quadrifoglio (quadri – which means four – folio) is derived from Latin in folio that indicates a printing format of ancient books, obtained by folding the sheets only once in order to have four pages. Now the table has more than four people sitting around it and one of the meanings of the name is – as in its origins – lucky clover, a good omen.
The consulting activity starts from defining and sharing with the client the strategic goals. Then it moves to the analysis of the brand values and contents, in order to define the brand positioning and its target.
This starting phase allows the agency to develop a communication plan that is really aimed at the requirements of each company both on the national and on international markets.
The agency acts in synergy with the client and regarding all the strategic, creative and operative steps, thus becoming a real external division of the company.
In order to promote the brand and the client’s production, the press office activities – during the set period of time – consist in widespread and continuous contacts with Italian and international media, properly selected as the most suitable ones for each client.
Public relations activities strengthen the strategic planning through customized communication projects. A constant and continuous exchange of information between the agency and the client is essential for the setting up of high-value relationships with media and institutions.
Listening and taking part to the multiple voices that the new media spread is a must for a professional communication effort. The consulting activity for the development of editorial and communication plans works out towards newspapers and online press as well as web magazines, blogs and social networks.
In order to meet the client’s goals and results, the agency develops a media planning activity that takes into proper considerations all components thus obtaining the most efficient and balanced media mix. Advertising campaigns cover different channels, such as press, billboards, cinema, radio, TV, the internet and sponsoring.
Besides the traditional communication activities, the agency develops special publishing projects, such as books dedicated to special displays, company anniversaries and celebrations or single products. Each step of the whole activity, from concept to print, is supervised and managed in detail.
Corporate identity, posters, web materials, communication campaigns, advertising materials… each one designed and developed to produce a great impact. Every single detail speaks about values and identity of companies and their products.
The activity of the agency ranges from the creation of the concept to the identification of the appropriate location, from the selection and management of the relationship with the suppliers, to the coordination of the whole operation up to the communication of the event itself.
The agency organizes press previews, press conferences, press tours, launch of new products, company visits, show cookings, live performances, openings, exhibitions, non-conventional events, temporary set ups, company celebrations.
household and gift items, sets for the table and kitchen, furnishings
ALESSIEYES – glasses & sunglasses
ALESSITAB – tablet
ALESSIWATCHES – wristwatches
FIATPANDAALESSI – car
ILBAGNOALESSI – bathroom ensemble
ILTELEFONOALESSI – cordless telephone
LACUCINAALESSI – kitchen programs
Since 1978, Il Quadrifoglio Comunicazione co-operates with Alessi as press office for Italy and graphic design.
automotive parts manufacturer
AMBASCIATA DI ISRAELE IN ITALIA
Promisedesign, exhibition on Israeli design
lamps and gadgets in recycled paper
home and contract projects, furniture riedition
furniture and furnishings from Japan
BANCA POPOLARE DI INTRA
porcelains and tableware
multimedia projection systems
wooden furniture for living and sleeping areas
houseware, textiles, furnishings
leather sofas and furniture
door handles and bathroom accessories
seats, tables and outdoor furnishings
CRISTAL DE SEVRES
glass and crystal tableware and furnishings
CROCE ROSA CELESTE
non-profit philanthropic organization
non-profit association for promotion of female creativity in design
DESIGN GROUP ITALIA
industrial design studio
barbecue & fireplaces, outdoor furnishings
upholstery, tables, kitchens
taps and fittings
tableware and furnishings
lamps and lighting systems
FONDAZIONE INTERNAZIONALE PREMIO BALZAN
foundation for the promotion of culture, the sciences and the most meritorious initiatives in the cause of humanity, peace and fraternity
FORUM DI OMEGNA
multipurpose cultural center
mirrors and glass furnishings
Tuscany cotto floorings
bed and furnishings
upholstery, seats, desks for home and office
pots, household and tableware
KRISTIINA LASSUS RUGS
Italian coffee company
household, kitchen and cellar furniture
agriculture and zootechnics machineries
gres furnishings for kitchen, houseware and tableware
silver plated houseware and tableware
MILAN JAPAN FESTIVAL
antique oriental furniture, Scandinavian vintage furniture. contemporary design
MUSEO INTERNAZIONALE DELLE CERAMICHE IN FAENZA
wood and methacrylate housewares
silver and metal tableware and houseware
SAPSA BEDDING E SEALY
tableware and outdoor for hospitality
seats, tables, upholstery and furnishing
cosmetics and pharmaceutical products
agriculture and zootechnics products
Lombardy handcrafts for technological devices
upholstery and seats
furnishings from all over the world
ceramic and porcelain furnishing
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