WHO WE ARE

Communication, creativity and events create the identity of Il Quadrifoglio: a communication agency working since 1971 in the luxury, interior and industrial design fields, offering a whole range of integrated services, including public relations, press office, conception and organization of events, media planning, graphics, advertising campaigns and corporate identity. With its 47-year long activity, Il Quadrifoglio has contributed to witness the evolution of its client companies in a successful development that has lived in parallel to the history of design from the first Italian masters to the exuberant international designer protagonists of the new century. A rich heritage of knowledge shared with Italian and foreign brands belonging to various production areas. 2015 marked an important turning point in the history of Il Quadrifoglio with the acquisition of the company by Antonella Lanari and Lorenza Radrizzani. With the entrance of the two new partners, the area of intervention was expanded and consolidated with strategic guidance for communication on international markets and new media.

 

 

THE ORIGINS OF THE NAME

The story goes about four founder members, sitting at the four sides of a square table, discussing about the future of communication. It is also said that the name Quadrifoglio (quadri – which means four – folio) is derived from Latin in folio that indicates a printing format of ancient books, obtained by folding the sheets only once in order to have four pages. Now the table has more than four people sitting around it and one of the meanings of the name is – as in its origins – lucky clover, a good omen.

SERVICES

COMMUNICATION

Comunicazione

Communication Strategies

The consulting activity starts from defining and sharing with the client the strategic goals. Then it moves to the analysis of the brand values and contents, in order to define the brand positioning and its target.
This starting phase allows the agency to develop a communication plan that is really aimed at the requirements of each company both on the national and on international markets.
The agency acts in synergy with the client with regard to all the strategic, creative and operative steps, thus becoming a real external division of the company.

 

CREATIVITY

Creatività

Graphics and Visual Communication

Visual communication is an essential element to convey the identity and the values of a company to its target.
In over 47 years of activity, Il Quadrifoglio has acquired an important experience in the field of creativity: from designing the logo to developing the brand identity; from ideating adv campaigns to creating websites, video content, and tools for the web.
In order to strengthen the dialogue with specialized partners, the Agency proposes an architecture of tailor-made tools that allow companies to communicate their features and benefits.

View the Creativity Portfolio

Il Quadrifoglio - Portfolio Creatività

EVENTS

Events

Conception and organization

Il Quadrifoglio activity ranges from the creation of the concept to the identification of the appropriate location, from the selection and management of the relationship with the suppliers, to the coordination of the whole operation up to the communication of the event itself. The agency organizes press previews, press conferences, press tours, launch of new products, company visits, show cooking, live performances, openings, exhibitions, non-conventional events, temporary set ups, company celebrations.


Communication details

National and International Press Office

In order to promote the brand and the client’s production, the press office activities consist in setting up an accurate and punctual flow of information regarding the client companies through constant contacts with Italian and foreign media, properly selected and defined as the most suitable ones for each client.

Public Relations

Public relations activities strengthen the strategic communication plan through customized projects. Thanks to the wide network of contacts, the Agency is able to promote, build, maintain and develop quality relations with media and institutional stakeholders, opinion leaders, operators and industry professionals.

Internet and New Media

Listening and taking part to the multiple voices that the new media spread is a must for a professional communication effort. The consulting activity for the development of editorial and communication plans works out towards digital strategy and digital pr.

Media Planning and Buying

In order to meet the client’s goals and results, the agency develops a media planning activity that takes into proper considerations all variables thus obtaining the most efficient and balanced media mix. Advertising campaigns cover different channels, such as press, billboards, cinema, radio, TV, internet and sponsoring.

Publishing

Besides the traditional communication activities, the Agency develops special publishing projects, such as books dedicated to special displays, company anniversaries and celebrations or single products. Each step of the whole activity, from concept to print, is supervised and managed in detail.

Business Unit

Communication dedicated to business development. The success of a company on its reference market is obtained also through a proper and effective marketing and information policy: targeted tools and actions may generate new relationships with both potential or already established clients.
In order to pursue the objectives of growing, “Business Unit” is born: a working group dedicated to these activities within Il Quadrifoglio specialized in the design and realization of customized projects aimed at supporting the business expansion.

 


Work

CONCEPTS AND REALIZATIONS


“Lexus L-finesse”

“Tea & Coffee Towers”

“Enzo Mari and ten-thousand million sugi trees”

“PromiseDesign”

“Nord Est Ovest”

“Design Italiano”

“Just for one day”

“The Kitchen Revolution”

Olivari

dcomedesign Association

“Pasta pot”

“Neoreal”

Clients

TODAY’S CLIENTS


Alessi

ALESSI | household and gift items, sets for the table and kitchen, furnishings. Since 1978, Il Quadrifoglio Comunicazione co-operates with Alessi as press office for Italy and graphic design.


Camera di Commercio Milano MonzaBrianza Lodi

CHAMBER OF COMMERCE


Culti Milano

CULTI MILANO | home fragrances


Pimar

PIMAR | limestone


Erco

ERCO | window systerms

 


 

KnIndustrie

KNINDUSTRIE | pots, hausehold and tableware


Mandelli

MANDELLI 1953 | handles


Thibault Van Renne

THIBAULT VAN RENNE | haute-couture carpets


Sanwa

SANWA COMPANY | kitchens

 


SCHÖNHUBER-FRANCHI

SCHÖNHUBER-FRANCHI | tableware and outdoor for hospitality


Unical

UNICAL | design boilers


Viva

VIVA | doors



YESTERDAY’S CLIENTS

AIRWEAVE
bedding topper

AISIN
automotive parts manufacturer

AMBASCIATA DI ISRAELE IN ITALIA
Promisedesign, exhibition on Israeli design

ARBOS
lamps and gadgets in recycled paper

ARFLEX
upholstery

ATELIER
home and contract projects, furniture riedition

BALS CORPORATION
furniture and furnishings from Japan

BANCA POPOLARE DI INTRA

BITOSSI DIFFUSIONE
porcelains and tableware

BRUNELLESCHI
cotto floorings

CANON
multimedia projection systems

CECCHINI
wooden furniture for living and sleeping areas

CIERRE ACCESSORIES
houseware, textiles, furnishings

CIERRE IMBOTTITI
leather sofas and furniture

COLOMBO DESIGN
door handles and bathroom accessories

CORO
seats, tables and outdoor furnishings

CRISTAL DE SEVRES
glass and crystal tableware and furnishings

CROCE ROSA CELESTE
non-profit philanthropic organization

DCOMEDESIGN
non-profit association for promotion of female creativity in design

DESIGN GROUP ITALIA
industrial design studio

DIMENSIONE DISEGNO
barbecue & fireplaces, outdoor furnishings

EGO
technological devices

ELAM
upholstery, tables, kitchens

 

FANTINI
taps and fittings

FLORINDO BESOZZI
tableware and furnishings

FLOS
lamps and lighting systems

FONDAZIONE INTERNAZIONALE PREMIO BALZAN
foundation for the promotion of culture, the sciences and the most meritorious initiatives in the cause of humanity, peace and fraternity

FORUM DI OMEGNA
multipurpose cultural center

GLAS
mirrors and glass furnishings

HENRY GLASS
glass doors

HIDA SANGYO
wooden furniture

HIND RABII
lamps

IL FERRONE
Tuscany cotto floorings

INTERFLEX
bed and furnishings

IXC
upholstery, seats, desks for home and office

KITCHENAID
kitchen appliances

KRISTIINA LASSUS RUGS
contemporary rugs

LAVAZZA
Italian coffee company

LE VITAMINE
furnishing

LEBEBÉ (OROBIANCO)
jewelry

LEGNOART
household, kitchen and cellar furniture

LELY
agriculture and zootechnics machineries

LEXUS L-FINESSE
automotive

LINEASETTE
gres furnishings for kitchen, houseware and tableware

MASTRANGELO
furniture

MATTEOGRASSI
leather seats

MEGARON PLUS, ATENE
exhibition on Italian design

MESA
silver plated houseware and tableware

MILAN JAPAN FESTIVAL
cultural event

MOBILIA INTERNATIONAL
antique oriental furniture, Scandinavian vintage furniture. contemporary design

MUSEO INTERNAZIONALE DELLE CERAMICHE IN FAENZA

OLIVARI
handles

ORAS
taps

OUTSIDE EXPO
web portal

REDE GUZZINI
wood and methacrylate housewares

SABATTINI
silver and metal tableware and houseware

SAPSA BEDDING E SEALY
mattresses

SCARONI
kitchen appliances

SEGIS
seats, tables, upholstery and furnishing

SINERGA
cosmetics and pharmaceutical products

SIVAM
agriculture and zootechnics products

SOMEI
mattresses

SONY DESIGN
Lombardy handcrafts for technological devices

TACCHINI
upholstery and seats

TERRA
furnishings from all over the world

THUN
ceramic and porcelain furnishing

TOMOKO MIZU
designer

VACSY
kitchenware

WARLI
contemporary rugs

WATERLILY
padding materials


Il Quadrifoglio

COMMUNICATION | CREATIVITY | EVENTS



Foro Buonaparte, 51 – 20121 Milan (Italy)
Phone n. +39 02 3659 6033 | Fax +39 02 3659 6034
press@quacom.it



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