They used to be called “press relations”, but for years now we have been talking about “media relations”, as media are increasingly becoming digital and they include all channels. But behind and within the media, there are people.
The authentic relationships we establish with people we know personally, not only aimed at obtaining publications but also at exchanging information and opinions on the market and its trends, represent the most important aspect for us. We know them, they know us: ideas and suggestions are born from mutual collaboration, in order to have the best out of everyone's work.