Designing a media planning requires in-depth knowledge of the customer and the goals the company wants to pursue; the development of a media strategy, the composition of a balanced and optimized mix and an accurate analysis of the results.

For Unical, the digital target strategy developed by the Agency uses the latest tools that allow the optimization of resources through the achievement of targeted targets, defined with the customer. The campaign runs transversally across various digital media and partly also in magazines and off-line newspapers, reaching targeted groups through different formats and variations of messages. The plan developed for Unical, leading Italian company in the heating systems sector, focuses on values such as innovation, technology and design.

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